A new survey of consumer holiday habits from candy maker Ferrero North America revealed that consumers plan to indulge this holiday season and will prioritize chocolate over other gifts.

"The holiday season is synonymous with celebration and sharing, and our data reveals that sweet treats are a must-have item when it comes to the festivities for most Americans," said Jim Klein, chief customer officer, Ferrero USA. "In particular, we're seeing different buying occasions for chocolate around the holiday season, whether it's gifting, hosting, or personal consumption. Ultimately, it's not just about the celebrations—it's about creating joyful moments that last far beyond the holidays. We're proud to be a part of those traditions and offer products that bring extra delight to the season."

According to Ferrero, the survey of 2,000 adults revealed:

• 56% of adults prefer to gift and to receive holiday chocolates over wine.
• Adults say unwrapping presents (75%) and receiving homemade cookies or sweet treats (74%) are the two most enjoyable ways to celebrate the holidays, more than receiving holiday cards, watching holiday movies, decorating their Christmas tree and attending holiday parties.
• 64% of adults allow themselves more treats during the holiday season than at other times of the year.
• 60% of adults will bake a treat for the holidays; just under 70% of that group will buy candy to mix into their recipes.
• 72% of adults said that they would rather receive chocolate or candy in their stockings than gum.
• 55% of adults said if they could choose only one to go with their holiday meal, they would choose dessert over appetizers.

Survey results from the National Confectioners Association (NCA) show that 95% of Americans are ready to celebrate the winter holidays with chocolate and candy. Confectionery sales around the holidays reached nearly $7 billion in 2023 and are expected to grow up to 3% in 2024, according to NCA.