On August 28, 7-Eleven will debut an exclusive anniversary blend of Green Day’s coffee brand, Punk Bunny Coffee, at 7-Eleven, Speedway and Stripes stores. The collaboration was brewed up to commemorate the 60th anniversary of 7-Eleven offering freshly brewed coffee in to-go cups and the 30th anniversary of Green Day’s breakout album.
"This year, we celebrate the 60th anniversary of 7-Eleven as the first national retailer to offer freshly brewed coffee in to-go cups, making us the OG To-Go coffee destination," said Dennis Phelps, senior vice president, merchandising (vault and proprietary beverages) at 7-Eleven. "What better way to celebrate than by teaming up with Punk Bunny to bring new and exclusive coffee options to our customers and offering a one-of-a-kind coffee experience?"
In addition to the anniversary blend roast, Punk Bunny is also bringing Fair Trade Certified coffee to 7-Eleven with bagged blends and K-Cups of the Sound Check and Last Ride In roasts, available in stores. Guests can also purchase a limited-edition Punk Bunny-inspired collectible refill mug in 7-Eleven and Speedway stores while supplies last.
“The Punk Bunny Coffee Anniversary Blend is the perfect way to start the day off with a bang, featuring hints of citrus to awaken the senses along with undertones of rich stone fruit. The warm cocoa with a gentle hint of spice finish creates a multi-layered coffee experience,” said 7-Eleven.
"When we first came together as a band back in high school, the 7-Eleven in our hometown was our go-to spot," said Billie Joe Armstrong, frontman of Green Day. "As we celebrate the anniversaries of two of our biggest albums, it's a full circle moment to have our coffee company Punk Bunny available at 7-Eleven stores."
To celebrate the launch, 7-Eleven and Punk Bunny are offering the chance to win big by honoring the tradition of Green Day fans solidifying their fandom in ink—with a twist. On August 28 starting at 8:00 a.m. ET, the first 50 fans to show up at the 7-Eleven at 800 6th Ave in New York City and get inked with a custom 7-Eleven x Punk Bunny tattoo will receive free 7-Eleven coffee for 711 days. The unique, semi-permanent tattoo is designed by Lady Cobra, a fellow Bay Area native and tattoo artist who will be on-site at the event inking some fans herself.
For fans not in New York City, Punk Bunny teamed up with 7-Eleven’s online merch shop, 7Collection, to create a capsule of limited-time merch to celebrate the collaboration. The capsule includes co-branded tees, totes and stickers.
"The addition of Punk Bunny to the 7-Eleven coffee lineup continues our commitment to bring new, exclusive items to stores. Together with Punk Bunny, we hope to excite coffee and music fans everywhere and celebrate 60 years of our to-go coffee," said Marissa Jarratt, executive vice president and chief marketing and sustainability officer at 7-Eleven.