Oreo and Coca-Cola Release New Collaboration Items

The companies have created an Oreo-flavored beverage and Coca-Cola-flavored Oreo cookie.

August 15, 2024

Coca-Cola and the Oreo brands have teamed up to create two limited-edition products: an Oreo Coca-Cola sandwich cookie and Coca-Cola Oreo Zero Sugar.

“Bringing together the playfulness of Oreo and the Real Magic of Coca-Cola is unexpected, but also feels right because our brands are alike in so many ways,” said Oana Vlad, global vice president- brand strategy at The Coca-Cola Company. “As a first-of-its-kind collaboration for both brands, we are thrilled for besties around the world to join us in celebrating new products, great experiences and unexpected moments of connection.”

Both products “feature a captivating design and sleek packaging, adorned with the distinctive Oreo cookie embossments and stacked Coca-Cola bottles. With each sip of the Coca-Cola Oreo Zero Sugar Limited Edition, fans can savor a refreshing Coca-Cola taste with flavorful hints inspired by Oreo cookies, creating an unparalleled experience from these new-found besties.”

“At Oreo, we strive to identify fresh ways to excite consumers and, with this collaboration, we have truly upped the ante,” said Eugenia Zalis, global head of marketing and brand for Oreo, Mondelēz International. “The bestie bond forged between Oreo and Coca-Cola is a playful way to unite our fanbases and celebrate the power of connection and togetherness. We cannot wait to see the reaction to the campaign and hope fans are excited to experience the latest twists on two classics.”

The limited-edition Oreo Coca-Cola sandwich cookie “boasts a distinctive design featuring two signature chocolate basecakes paired with a Coca-Cola inspired taste fans know and love. The basecakes are embossed with Coca-Cola designs, with a smooth white-colored creme and studded with red edible glitter.”

The brands also partnered with Spotify, and “will unveil the ‘Bestie Mode Digital Experience,’ an exclusive platform and first-of-its-kind musical experience designed for besties to merge music tastes and enjoy together.” By scanning a QR code on the products, fans can follow the steps to explore ‘Bestie Mode’ and sync up music preferences with their bestie.

Coca-Cola and Oreo are also launching a “Bestie Mode” merchandise line with Forever21. The collection features an apparel top, socks, tote bag, cosmetics bag, drinkware and notebooks.

According to the press release, the Oreo Coca-Cola sandwich cookie and Coca-Cola Oreo Zero Sugar will be available in local grocery stores and convenience stores in participating markets beginning in September. A frozen variation of Coca-Cola Oreo will also be available at participating McDonald’s and 7-Eleven locations in select markets.

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