Subway Announces All-New Lineup of Wraps on Lavash-Style Flatbread

The QSR introduces four on-the-go options inspired by Middle Eastern cuisine.

April 05, 2024

Subway announced an all-new lineup of wraps, available at restaurants nationwide on April 11. Subway’s new wraps are served on lavash-style flatbread—its first new bread option in three years.

“Wraps have become an afterthought on restaurant menus with uninspiring choices and snack-size portions that leave you wanting more,” said Paul Fabre, senior vice president of culinary and innovation at Subway. “That insight kickstarted the process of revamping Subway’s wraps. We spent over a year creating signature recipes with unique ingredients that bring out the best in our new lavash-style flatbread, and also fuel you up without weighing you down.” 

Subway’s new lavash-style flatbread, inspired by Middle Eastern cuisine, has a soft and bubbly texture. According to the press release, the bread also holds more ingredients than a wheat tortilla, giving Subway’s new wraps a footlong protein portion in a six-inch size.

The four new wraps:

Homestyle Chicken Salad: a new refreshing chicken salad is made fresh in each restaurant using rotisserie-style chicken and mayo, topped with lettuce, spinach, tomatoes, cucumber and red onion.

Honey Mustard Chicken: made with rotisserie-style chicken, topped with lettuce, tomatoes, red onions and Monterey cheddar cheese and sweet honey mustard sauce.

Turkey, Bacon & Avocado: with oven-roasted turkey, crispy bacon and smashed avocado, topped with lettuce, tomatoes, red onions, Monterey cheddar cheese and zesty peppercorn ranch sauce.

Cali Caprese: BelGioioso fresh mozzarella and avocado, topped with lettuce, spinach, tomatoes, red onions, cucumbers, roasted garlic aioli and MVP Parmesan Vinaigrette.

Last February, unexpected demand for Subway’s new footlong cookies created a big cookie shortage, driving the new snack off the menu less than two weeks after its debut, reported CNN.

The sandwich chain announced  that its Sidekick lineup, which includes a footlong Cinnabon churro and a footlong soft pretzel from Auntie Anne’s, had already exceeded sales expectations.