Casey’s General Stores Expands Automated Ordering

The c-store rolls out an automated voice assistant to take orders.

September 07, 2023

Casey’s General Stores announced the system-wide rollout of a conversational artificial intelligence (AI) voice ordering system that is powered by SYNQ3 Restaurant Solutions, SYNQ Voice.

The automated voice assistant, or AVA, greets guests, provides upsell suggestions, accurately takes and confirms pizza orders and connects with both Casey’s point-of-sale system and loyalty program without requiring any intervention from Casey’s team members.

"We are excited to partner with SYNQ3 to give our team members more time to focus on our guests and operating our stores," said Sanjeev Satturu, chief information officer, Casey's. "We are committed to reducing friction on our guests and team members by leveraging technology to simplify and streamline the ordering experience." 

As part of Casey’s three-year strategic plan, the retailer has been testing the SYNQ3 technology and found that Casey’s team members benefit from the streamlined operational execution that allows them to focus on fulfilling orders and serving guests in stores.

The c-store has also released survey details revealing that nearly half of U.S. adults would eat pizza for breakfast more often if it was on the menu. The results found that 52% of adults wish pizza was a more traditional breakfast food and nearly three in five adults (57%) would eat breakfast more often if they could get a breakfast pizza.

“At Casey’s, we’re here to provide guests with a variety of breakfast offerings that are craveable and convenient,” said Tom Brennan, Casey’s chief merchandising officer. “For parents, kids, morning commuters and early risers alike–pizza for breakfast is the answer.”