September 18 is National Cheeseburger Day, and a variety of QSRs and restaurants are offering deals all day long to celebrate, according to USA Today.

Wendy’s is offering a National Cheeseburger Day deal beginning September 18 through September 22. Customers can receive a $.01 Jr. Bacon Cheeseburger with any purchase. Customers can take advantage of the offer by checking the “Offers” tab in the app or online then adding it to a mobile or web order, or customers can add the offer to their digital rewards card to receive the offer in-store.

On September 18, customers can get Applebee’s Classic Cheeseburger, Classic Burger and Classic Bacon Cheeseburger with fries for $8.99. They can order in the restaurant, online or in the app to receive the deal.

When ordering through the McDonald’s app, customers will be able to get double cheeseburgers for $.50 for National Cheeseburger Day.

All day long on September 18, customers can get half off double cheeseburgers at Carl’s Jr.

Eureka! released a brand-new burger, only available during the month of September, to celebrate National Cheeseburger Day. The limited-time menu item is Chef Martin Andrade’s Chili Relleno Cheeseburger.

National Day deals have become increasingly popular at c-stores as the promotions are effective in driving guest visits and creating novel interactions with customers. “National ‘holidays’ provide marketing and merchandising teams with easy tools to capitalize on,” explained Hayley Thrift, director of marketing and advertising at Spinx, noting that Spinx starts planning its National Fried Chicken Day programming six months in advance. “They’re fun holidays and consumers want to participate. So why not join in?”

Read more about the holiday craze in the July 2023 issue of NACS Magazine.