Otter and PDI Technologies Partner

The integration looks to enhance c-store’s mobile, digital and on-demand delivery channels.

November 10, 2023

Online and delivery order management company Otter announced an integration with PDI Technologies, a company that offers software systems to convenience retailers and petroleum wholesalers. By integrating Otter with PDI Open Commerce API, Otter and PDI look to help customers enhance and maximize their mobile, digital and on-demand delivery channels, according to the companies.

“We have seen the continued growth of on-demand delivery for c-stores, and we want to help our customers take advantage of integrations with other innovative solutions like Otter as we continue connecting convenience across the ecosystem,” said Brian Jefferson, SVP, business development, PDI.

“We’re impressed with PDI’s vision for the convenience store industry. This alliance isn't just about meeting the present demand; it's about shaping the future of convenience retail to meet the changing needs of consumers,” said Brelan Boyce, head of business development and partnerships, US&C from Otter. “We’re excited to share our expertise in the online and delivery world to help PDI extend its value to its convenience store customers.”

Otter’s integration with PDI will automatically send marketplace orders to PDI, ensuring accuracy and minimizing manual work and missed orders. According to the two companies, customers will also have access to:

  • Promotion tools
  • Reporting tools to standardize and consolidate data
  • Menu management tools to easily update listings across marketplaces
  • Uptime tools to minimize offline events and ensure maximum orders

The integration is currently scheduled for release in December 2023.

In September, PDI Technologies announced new programs. According to a company press release, the expanded offerings “further the PDI mission of ‘connecting convenience’ across all parts of the ecosystem.”