NEUZELLE, Germany—A German brewery that’s been in business for almost 500 years has invented a powder that allows consumers to make beer in much the same way they now make instant coffee, reports Fortune magazine.
Take a couple of spoons of beer powder, add it to water and then stir to create an environmentally friendly brew that looks and tastes “just like normal, regular beer,” said Stefan Fritsche, general manager of the Neuzeller Klosterbräu brewery.
The powder helps reduce the heavy carbon footprint beer exports generate. “It’s useless transporting everything … so right now we can limit the taste of the beer to 45 grams instead of transporting 1 kg,” Fritsche told news reporters. According to Fritsche, in Germany, beer production and transportation accounts for 3% to 5% of total CO2 emissions.
For now, the powder creates a non-alcoholic beverage, but an alcoholic brew will be available soon. Fritsche plans to export it around the globe.
“We want to, in about three months, be ready with everything … and then we are looking for partners, for investors who want to start up with us,” he said.
Writers for the Daily Mail tried the reconstituted beer and were impressed. After the powder was stirred into water with a milk frother, “It actually looked like a normal beer fresh out of the tap in the pub. The taste was actually pretty good, too, and I could hardly tell the difference between the powdered beer and a normal one. It was delightfully bitter and refreshing, if only it was a little less flat.”