Maverik convenience stores, based throughout the western United States, in partnership with Swire Coca-Cola, raised $686,576 for the National Park Foundation (NPF). The funds will give access to children to connect with meaningful experiences in nature through the NPF’s “Open OutDoors for Kids” program.
According to a company press release, funds were raised through the Round Up Your Change, a summer donation campaign during which customers could donate at the register upon checkout. Customer donations totaled $411, 576. Maverik offered another $250,000 and Swire donated $25,000, bringing the summer program’s coffers to nearly $700,000.
“We’re incredibly thankful for our customer’s generosity and excited they share Maverik’s enthusiasm for helping provide children access and educational opportunities at America’s national parks—some of the world’s biggest outdoor classrooms,” said president and chief adventure guide of Maverik, Chuck Maggelet.
“The Cola-Cola Company has long been committed to protecting parks, as the longest standing corporate partner of the National Park Foundation,” said Katie Lattanzi, VP, convenience retail, Swire Coca-Cola.
The sizeable donation will enable approximately 20,000 kids to have meaningful learning experiences at more than 30 national parks across Maverik's 12 western states.
Chad Jones, senior vice president of corporate partnerships at the National Park Foundation, said, “Engaging young people in educational experiences in national parks is critically important, and we thank Maverik and Swire for helping connect more kids to these special places through their generous support.”
The Round Up Your Change program ran through July 31. Read more about the fundraising efforts in NACS Daily.