Road Ranger tested customer satisfaction technology, by FeedbackNow, in five of its locations’ restrooms and coffee stations to gauge quality and cleanliness in the designated areas.

During the trial, Road Ranger provided Smiley Boxes, digital response collection technology from FeedbackNow, in the specified areas as well as corresponding QR codes for customers to leave additional comments with their overall satisfaction responses. The feedback collected was to gauge the cleanliness of the restrooms and the satisfaction of the coffee selection, according to a company press release.

After two months and five locations, the trial yielded 21,000 votes from customers. The feedback technology was also able to collect check in and out times for restroom cleaning times which helped to correlate the satisfaction results from the area. Road Ranger will now deploy the survey methods throughout its 47 stores across seven states.

"Every Road Ranger location is unique and requires detailed variances. Our partnership with FeedbackNow allowed fact-based evidence on traffic patterns from store to store, varying geographically. We’ve learned from our customers the most ideal times to schedule cleanings and how to efficiently communicate with our team members when alerts to cleanliness arise,” said Ryan Arnold, VP of marketing at Road Ranger, in the press release.

“FeedbackNow provided Road Ranger customers an easy, anonymous way to alert staff of both positive performance and when attention is needed. The ‘voting’ FeedbackNow provides with the Smiley Boxes rating system could not be any more user-friendly. We also deployed an option for additional comments by providing consumers with a touchless communication method (scanning a customized QR code posted near rating boxes). The program in general is a unique way to capture the voice of our customers and we are considering additional uses down the road.”