Beyond Meat Launches Steak Option in Kroger, Walmart

Taco Bell also is testing the faux beef, while other brands are using Beyond products as plant-based menu options.

October 27, 2022

EL SEGUNDO, Calif.—Beyond Meat is launching a new product, Beyond Steak, in Kroger and Walmart stores nationwide, as well as in select Albertsons and Ahold divisions, among other retailers.

Beyond Steak has 21 grams of protein and is sold frozen, seared and chopped into bite-sized pieces.

“Beyond Steak is a highly-anticipated expansion of our popular beef platform, and we’re proud to introduce this innovative product to consumers nationwide,” said Dariush Ajami, chief innovation officer, Beyond Meat. “Beyond Steak delivers the taste and texture of sliced steak in a way that is better for both people and the planet.”

Last month, Taco Bell announced it would test a meatless carne asada made with Beyond Steak in Dayton, Ohio, locations, reported CNBC.

Last year, Yum Brands, Taco Bell’s parent company, partnered with Beyond Meat to add its plant-based options to the Taco Bell menu, but the restaurant could not create a carne asada alternative that satisfied Taco Bell. Missy Schaaphok, Taco Bell’s director of global nutrition and sustainability, said Beyond Carne Asada has been in the works for a little under two years.

Panda Express recently announced it would bring back its plant-based orange chicken menu offering made with Beyond Meat’s chicken alternative product. Panda Express is the first national Asian restaurant concept to serve Beyond Meat across the U.S.

Beyond Meat’s launch of Beyond Streak comes after a turbulent month for the company. The company’s Chief Operating Officer Doug Ramsey was fired, and Beyond said it would let go of 19% of its staff, or about 200 employees, and is eliminating its chief growth officer role, reports CNBC.

According to research from Acosta, a sales and marketing services provider, 40% of shoppers buy plant-based meat and/or dairy products, citing health as their key motivating factor. Plant-based consumer goods sales are projected to hit $162 billion by 2030.

NACS Magazine explored the plant-based trends in “Plant-Based Food Takes Root” in the May 2021 issue.