NEWTON, Mass.—Paytronix Systems, Inc. announced the three recipients of its 2022 Paytronix Loyaltees Awards selected from Paytronix’s customer base of more than 1,800 global brands for their innovative deployment of the Paytronix digital guest engagement platform, as well as their programs’ abilities to drive businesses forward.
The Launch of the Year Award was awarded to Pump & Pantry of Nebraska, for its Pumped Up rewards program, which focuses heavily on fuel savings. The program was launched concurrent with the brand’s 50th anniversary celebration and required guests to register as loyalty members in order to enter a sweepstakes to win a trip to Disney World as well as a classic 1971 Volkswagen Karmann Ghia.
Once registered, members could earn entries with each visit as well as bonus entries when purchasing sponsored food and beverages. Pump & Pantry received over 3.5 million entries by the end of summer. By the end of 2021, Pumped Up Rewards had exceeded its goals across multiple metrics, including visits, spend, spend per visit and penetration. Plus, the loyalty base has allowed the brand to partner with its vendors to provide savings every month in various categories.
The Exceptional Customer Experience Award was awarded to Maverik—Adventure’s First Stop. Maverik became the first c-store brand in the country to enable customers to add their Adventure Club loyalty card to Apple Wallet. The Adventure Club loyalty card leverages Apple Pay and Near Field Communication (NFC) technology to safely and seamlessly allow customers to pay, earn and access rewards at all 390+ Maverik stores across 12 states with a simple tap of their iPhone or Apple Watch. This experience is available to customers both at checkout within the convenience store, and when paying at the pump with an iPhone or Apple Watch.
The Business Impact Award goes to Pump N Pantry with locations throughout northeastern Pennsylvania, for its Pump N Pantry Perks loyalty program, which includes Paytronix loyalty, online ordering and a branded white label app. Launched in all 14 stores in rural Pennsylvania, the program had 6,000 customers enrolled as of April 2022. There are 11,000 active cards and 2500 downloads of the app. Customers can access the program via their mobile app, online or with a physical card. Online orders and payments are integrated into the Perks program so members earn club and perks rewards no matter how they shop. Pump N Pantry says since the launch of its Perks program in January 2021, online orders have jumped to 14% for all deli foodservice sales, which includes pizza, subs, burgers and other items. Paytronix technology also facilitated both drive-thru and curbside delivery.
“Pump & Pantry, Maverik—Adventure’s First Stop and Pump N Pantry are all examples of c-store brands who leveraged the Paytronix platform to improve the customer experience and drive more value to their bottom lines,” said Paytronix CEO Andrew Robbins. “Their digital guest engagement programs make shopping easier and faster for customers while also getting members more invested in their brands.”
Forty-eight percent of restaurant patrons surveyed say they engage with a loyalty program in some way, according to a report by Paytronix Systems Inc. and PYMNTS. Another Paytronix report found that deals, discounts and loyalty programs attract high-spending, high-frequency customers more than other spending groups, and these buyers account for one-quarter of restaurant patrons and an outsized share of food aggregator users.
A recent Harvard Business Review study on loyalty programs found three takeaways for loyalty programs. NACS Magazine dove into loyalty programs and how they can provide convenience retailers with critical consumer insights and a competitive edge.
NACS offers a free webinar that shows you how to improve your current loyalty program.