Foxtrot to Open 4 More Locations in Washington, D.C.

The company has 16 brick-and-mortar locations across Chicago, Dallas and D.C. and plans to open 25 new stores in 2022.

April 01, 2022

Foxtrot Washington DC Store

ALEXANDRIA, Va.—Foxtrot, an upscale convenience store chain, is expanding its footprint in the Washington, D.C., region, reports Supermarket News. The c-store plans to open four locations by the end of this year, which would bring its store count to eight in the region. Foxtrot’s first store in the Washington, D.C., market opened in Georgetown a year ago.

Foxtrot will open a location on 14th Street in Logan Circle, a small grab-and-go location in Farragut Square, a location in Arlington, Virginia, in the Rosslyn neighborhood and a location in Bethesda Row.

“Whether it’s a renovation of an older building or a new build, the spaces are designed to blend into the neighborhood and have a sense of place,” the company said.

Foxtrot, which offers 30-minute delivery and five-minute pickup, announced $100 million in Series C funding, in January. The Series C brings total funding to $160 million.

The company has opened 16 brick-and-mortar locations across Chicago, Dallas and Washington, D.C., and plans to use the capital to open 25 new stores in 2022, including locations in Boston; and Austin, Texas, as well as additional Chicago stores. In 2023 and beyond, Foxtrot plans to expand into New York, Nashville and Miami, while simultaneously increasing its presence in current regions.

Foxtrot launched in 2014 with an aim to “modernize the nostalgic corner store experience by creating a digital-first, e-commerce platform paired with a beautiful retail experience.” Foxtrot's operating model leverages retail stores as delivery hubs. Its five-minute market pickup has grown 250% this year, with cafe orders within the channel increasing 375% year to date. Customers order via an app, and the average order is $50.

Foxtrot’s specialty is private-label products, and the company says it’s “investing in a deeper private label assortment around meal times.” During the next year, Foxtrot plans to create and launch about 200 new private label SKUs. Since introducing private label products one year ago, the assortment of Foxtrot-branded and -created labels now account for nearly 30% of all retail offerings and nearly half of all brick-and-mortar and online sales.

In addition to private-label and major consumer brands, the stores offer products made by local artisans. It’s also planning to “double-down” on its core offerings of coffee, ready-to-eat cafe meals and wine.