New Scientific Games Lottery Retail Innovation Debuts

7-Eleven participates in the pilot program at stores in eight states.

April 02, 2018

LAS VEGAS – Major national retailers are now testing Scientific Games Corporation’s new SCiQ lottery instant game retail technology. The intuitive and easy-to-use SCiQ dispensers are available now in select 7-Eleven stores.

“Lottery instant games are an $80.7 billion consumer product and a major driver of retail store visits. Yet there has never been unit level technology that managed product security, inventory control, merchandising, speed-of-service and accounting for retailers,” said Jim Kennedy, group CEO for lottery for Scientific Games, in a press release. “SCiQ is set to revolutionize the way lottery products are sold at retail.”

SCiQ is a highly-advanced technology ecosystem developed by the company to improve financial performance of lottery products and eliminate existing challenges to selling lottery in retail stores. For consumers, SCiQ brings the ease and convenience of mobile technology to retail lottery purchases.

“Scientific Games has created a product that is attractive to customers and simple for operators,” said 7-Eleven Senior Category Manager Mark Hagen. “The lottery retail environment may never be the same.”

To sell lottery instant games using the SCiQ technology, the sales associate selects the games the customer wants to purchase through the digital ordering screen, collects payment from the customer, dispenses the games through the SCiQ system and gives the games to the customer. SCiQ is now live in Arizona, Ohio, Maine, North Carolina, South Carolina and Texas, with additional for pilots scheduled for Georgia, New York and Pennsylvania.

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