About NACS reFresh
NACS reFresh helps convenience retailers address topics important to their businesses and create positive perceptions of the industry overall. The initiative delivers tools that help retailers enhance their operations and grow sales; facts and data that support community initiatives; and forms partnerships with likeminded groups.
Date: July 21-26, 2019
Location: Kellogg School of Management | Northwestern University, Evanston, IL
Organizations focused on their brand and their customers’ experience consistently outperform their competition. These companies carefully create their brands and then segment their customers, developing a specific value offering for target customers and delivering an outstanding customer experience focused on sustaining their brand. In these organizations, everyone — regardless of position or function — knows what the brand and customer strategies mean for his or her job and makes decisions consistent with this strategy.
Because NACS wants to see its members exceed their own expectations – and those of their customers - we are proud to offer the NACS Marketing Leadership Program at Kellogg.
Who Should Attend?
Senior-level marketing executives looking to enhance their knowledge in topics such as branding, consumer experience and analytics.
For any questions or to request more information, please contact:
The NACS Marketing Leadership Program will give attendees the ability to:
To get a better understanding of what the program offers, take a look at last year’s Program Curriculum. The 2019 Program Curriculum will be posted here as soon as it is confirmed.
The NACS Marketing Leadership Program takes place on the campus of Northwestern University and is administered by faculty in the Kellogg School of Management, ranked the 2014 Best Business School for marketing MBA programs by US News and World Report.
Registration for the 2019 Marketing Leadership Program is open now.
A tuition endowment from Keurig Dr Pepper and Nielsen make this program most affordable for all participants. With financial support from Keurig Dr Pepper and Nielsen, program tuition is $3,995, which includes instruction, course materials, lodging and scheduled meals and entertainment.
For comparison purposes, an open-enrollment marketing course at Kellogg typically costs around $10,000 per person.
Kellogg School of Management | Northwestern University
James L. Allen Center
2169 Campus Drive
Evanston, IL 60208 USA
Lodging at The Kellogg School’s Allen Center and scheduled meals are included in the total cost of the program. NACS will handle the booking of your room.