Category Management

Effective category management can help retailers drive sales, reduce out-of-stocks and deliver new and exciting products to the 165 million shoppers who frequent a convenience store each day.

Latest News

July 28, 2021

Sharpen Your Category Management Strategy

Learn how during the pre-NACS Show Certified Convenience Advanced Category Management workshop.

July 7, 2021

Level Up Your Category Management Game

Learn how during the NACS Show pre-conference NACS Certified Convenience Advanced Category Management education session.

June 3, 2021

Develop a Winning Category Management Strategy

It’s the last chance to register for a free NACS webinar on managing your store’s categories for maximum success.

May 26, 2021

Level Up Your Category Management

Join NACS for a free webinar on why every retailer should have a robust category management process.

View All Category Management News

NACS Category Definitions & Number Guide
NACS released the new NACS Category Definitions & Numbering Guide–Version 8.0 that reflects current market conditions. The new category definitions take effect in 2022 and mark the first major update since 2010.

Category definitions provide a common language for retailers, suppliers and manufacturers to establish a framework for discussions about benchmarking and market performance at the store level. Version 8.0, developed by the NACS Research & Technology Committee, significantly updates the last broad iteration.

Contacts

For category management inquiries, contact:

Jayme Gough
Analyst
(703) 518-4226
jgough@convenience.org

For State of the Industry and CSX inquires, contact:

Chris Rapanick
Director, Business Development
(703) 518-4253
crapanick@convenience.org

For Convenience Tracking Program inquires, contact:

Leroy Kelsey
Director, Research
(703) 518-4255
lkelsey@convenience.org

Training and Development

Certified Convenience Category Manager Course
In a time when many retail channels are targeting the convenience-oriented shopper, it is more critical than ever for the convenience operators to have the right product mix to meet the consumer needs.

NACS Certified Convenience Advanced Category Management Curriculum
Whether a national, regional or local chain, experienced convenience store professionals will better understand the profit opportunities that come with effective category management.

In-Person Advanced Category Management Pre-Conference Workshop at the 2021 NACS Show
Join industry peers at the NACS Show for a full day Advanced Category Management Certification Course on October 5th. Open to the first 50 registrants.

Category Benchmarks

NACS State of the Industry Report
Talent acquisition and retention are two of the most critical elements of success. Strengthen your recruiting process and team quality using the latest benchmarking data.

Convenience Voices
Increase revenue and spur growth by fully understanding the needs of your customers. The NACS Convenience Voices program is a syndicated approach to onsite mobile shopper intercepts designed to unlock customer feedback at the “moment of truth.”

CSX Benchmarking Application
CSX allows participants compare financial performance and operating trends against various industry averages with NACS powerful business intelligence and benchmarking tools.

Syndicated Data Program
NACS and The Nielsen Company have joined forces to provide syndicated data to help NACS consumer product goods and convenience retailers gain a better understanding of the competitive marketplace.

Webinars

Looking Through a New Lens at Category Management
NACS and Impact 21, its Category Management partner, are excited to present the webinar, “Looking Through a New Lens at Convenience Category Management,”. A veteran panel of experienced Category Management Leaders from Circle K, Maverik, and Newcomb Oil Co, LLC will share real-world insights, solutions, and best practices.