Category Management

Effective category management can help retailers drive sales, reduce out-of-stocks and deliver new and exciting products to the 165 million shoppers who frequent a convenience store each day.

Latest News

May 14, 2021

NEW

Effective Category Management Delivers Excitement

A NACS webinar will share how to drive sales, reduce out-of-stocks and bring new products to shoppers.

March 29, 2021

Retailers Share 2020 In-Store Category Metrics

NACS State of the Industry Summit presenters will focus on key in-store categories and industry performance.

March 25, 2021

GoPuff Expands Into New Categories and Markets

The company has more than doubled its valuation to $8.9 billion in just five months.

February 24, 2021

How to Drive Customer Engagement

Here are four ideas for convenience retailers to keep consumers connected to their businesses.

View All Category Management News

NACS Category Definitions & Number Guide
NACS released the new NACS Category Definitions & Numbering Guide–Version 8.0 that reflects current market conditions. The new category definitions take effect in 2022 and mark the first major update since 2010.

Category definitions provide a common language for retailers, suppliers and manufacturers to establish a framework for discussions about benchmarking and market performance at the store level. Version 8.0, developed by the NACS Research & Technology Committee, significantly updates the last broad iteration.

Contacts

For category management inquiries, contact:

Jayme Gough
Analyst
(703) 518-4226
jgough@convenience.org

For State of the Industry and CSX inquires, contact:

Chris Rapanick
Director, Business Development
(703) 518-4253
crapanick@convenience.org

For Convenience Tracking Program inquires, contact:

Leroy Kelsey
Director, Research
(703) 518-4255
lkelsey@convenience.org

Training and Development

Certified Convenience Category Manager Course
In a time when many retail channels are targeting the convenience-oriented shopper, it is more critical than ever for the convenience operators to have the right product mix to meet the consumer needs.

NACS Certified Convenience Advanced Category Management Curriculum
Whether a national, regional or local chain, experienced convenience store professionals will better understand the profit opportunities that come with effective category management.

Category Benchmarks

NACS State of the Industry Report
Talent acquisition and retention are two of the most critical elements of success. Strengthen your recruiting process and team quality using the latest benchmarking data.

Convenience Voices
Increase revenue and spur growth by fully understanding the needs of your customers. The NACS Convenience Voices program is a syndicated approach to onsite mobile shopper intercepts designed to unlock customer feedback at the “moment of truth.”

CSX Benchmarking Application
CSX allows participants compare financial performance and operating trends against various industry averages with NACS powerful business intelligence and benchmarking tools.

Syndicated Data Program
NACS and The Nielsen Company have joined forces to provide syndicated data to help NACS consumer product goods and convenience retailers gain a better understanding of the competitive marketplace.