Category Management

Effective category management can help retailers drive sales, reduce out-of-stocks and deliver new and exciting products to the 165 million shoppers who frequent a convenience store each day.

Latest News

September 22, 2020

NEW

Innovation in a Crisis

The NACS Innovation Leadership Program at MIT helps prioritize innovation to unlock post-crisis growth.

September 2, 2020

What Beer Trends Mean for Retailers

Take a closer look at the beer and hard seltzer category at convenience stores.

August 13, 2020

Economic Recovery: Go Beyond the Headlines

Instead, Gene Marks shares seven resources that can help retailers strategize for 2021 and beyond.

July 31, 2020

Walmart’s ‘Ask Sam’ Helps Associates Help Customers

The voice assistant app can access store maps, prices, product locations and relay real-time emergency alerts.

View All Category Management News

Contacts

For category management inquiries, contact:

Jayme Gough
Analyst
(703) 518-4226
jgough@convenience.org

For State of the Industry and CSX inquires, contact:

Chris Rapanick
Director, Business Development
(703) 518-4253
crapanick@convenience.org

For Convenience Tracking Program inquires, contact:

Leroy Kelsey
Director, Research
(703) 518-4255
lkelsey@convenience.org

Training and Development

Certified Convenience Category Manager Course
In a time when many retail channels are targeting the convenience-oriented shopper, it is more critical than ever for the convenience operators to have the right product mix to meet the consumer needs.

NACS Certified Convenience Advanced Category Management Curriculum
Whether a national, regional or local chain, experienced convenience store professionals will better understand the profit opportunities that come with effective category management.

Category Benchmarks

NACS State of the Industry Report
Talent acquisition and retention are two of the most critical elements of success. Strengthen your recruiting process and team quality using the latest benchmarking data.

Convenience Tracking Program
CTP is a research study that conducts live shopper interviews onsite at convenience retail locations.

CSX Benchmarking Application
CSX allows participants compare financial performance and operating trends against various industry averages with NACS powerful business intelligence and benchmarking tools.

Syndicated Data Program
NACS and The Nielsen Company have joined forces to provide syndicated data to help NACS consumer product goods and convenience retailers gain a better understanding of the competitive marketplace.

NACS Category Definitions(PDF)
These categories were created to establish performance benchmarks and a framework for retailers and manufacturers to have meaningful discussions regarding market performance comparisons.