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The convenience and fuel retailing industry’s premier benchmarking tool and the most comprehensive collection of data and trends.

Upon purchase, you will receive immediate access to the report by logging in to your NACS account. The report link will be available under MyNACS - My Purchased Content. 

Please note that data license purchases are not refundable.

Beginning in 2020, all distributed NACS copyrighted materials will be DRM protected; whereby only authorized viewers are granted access to the content through their NACS (Convenience.org) login. Once a user gains rightful access to the content, that material will hereby be protected from sharing, duplication, printing, editing, etc. without the need for plug-ins or additional apps.

Earn your NACS / Impact 21 Certified Convenience Advanced Category Manager (CCACM) certification through the completion of this newly enhanced and updated curriculum. Comprised of key strategic planning and analytical skill-building programs, the online training series has been uniquely tailored for experienced category management and merchandising professionals from retailers and suppliers in the convenience and fueling retailing channel.

Utilize a broad set of consumer data pts from loyalty, transactional, manufacturer, and syndicated sources to better understand shopper behavior and optimize category performance.

• Identify the many different types of shopper and category data available to convenience category managers and suppliers
  • Provide best practices and insights on how to use them to further refine your category strategies
  • Understand the benefits and limitations of each source and review examples of how to best apply them
• Utilize retailer market basket analysis and loyalty data for deeper insights into customers and brands
• Determine primary shopper groups based on gaps and trends
• Identify new and void items for assortment that best fit your shopper strategy
• Determine the impact of brand switching by shoppers
• Explain the importance of new and lost buyers to the category

Optimize your price and promotional strategies thru a deeper understanding of category roles & strategies, elasticity modeling, comprehensive analysis, and behavioral economic theories.

• Foundation for building a pricing architecture
• Factors for setting price: brand strategy, category roles & strategies, competition, & elasticity
• Promotional strategies, scorecards, and communication
  • Promotional strategies: various types & when to use them
  • Promotional communication: location & vehicles and style
  • Measuring promotional success thru a holistic, category scorecard
• Incorporating behavioral economic principles into price & promotion

Optimize space and assortment management strategies by incorporating the right set of data, utilizing productivity & placement fundamentals, and ensuring a sound execution & analytical review process

• Common shelf management measures and approach to balancing productivity and assortment goals
• Category space allocation – factors for determining optimal space by category and measurement for comparing performance
• Merchandising solutions to maximize space and enhance product presentation
• Optimizing planogram performance
  • Factors and metrics for selecting additions and deletions
  • Balancing variety, capacity, profitability, and shopper preferences
  • Utilizing market level data and customer segmentation
  • Importance of location: product shelf placement, category adjacencies and location with store

The convenience and fuel retailing industry’s premier benchmarking tool and the most comprehensive collection of data and trends.

Please note that data license purchases are not refundable.

Beginning in 2020, all distributed NACS copyrighted materials will be DRM protected; whereby only authorized viewers are granted access to the content through their NACS (Convenience.org) login. Once a user gains rightful access to the content, that material will hereby be protected from sharing, duplication, printing, editing, etc. without the need for plug-ins or additional apps.

The convenience and fuel retailing industry’s premier benchmarking tool and the most comprehensive collection of data and trends.

*Last Year in Hard Copy Format.