Rutter’s VIP Go Card Free at Pumps, in Stores

The program allows customers to redeem rewards without using a loyalty card.

October 08, 2014

YORK, Penn. – This week, Rutter’s Farm Stores launched the Rutter’s Rewards VIP Club that offers members three benefits: the ability to earn and redeem rewards without using a card, access to exclusive new food ordering technology called Remember Me, and the ability to choose VIP Club member-only offers to add to their Rutter’s Rewards loyalty wallet.

One of the requests we received most often from our customers since beginning the Rutter’s Rewards program has been to give them the flexibility to use an alternative to the card at the pump,” said Derek Gaskins, Rutter’s chief customer officer, in a press release. “We think we’ve met their request with the launch of the VIP Club, and have exceeded their expectations with the Remember Me technology and the Rutter’s Rewards loyalty wallet initiatives.”

The Rutter’s VIP Club program provides members with flexibility. Once a customer joins the VIP Club at, they can earn fuel rewards inside the store or redeem them at the pump, without swiping a Rutter’s Rewards card. Instead, they simply enter their 10-digit Phone Number ID and 4-digit passcode, which they choose at the time they join.

In addition, Rutter’s is the only convenience store in the country to bring innovative new technology, called Remember Me, to new VIP Club customers. When a VIP logs into the touchscreen food order kiosk using their phone number ID and passcode, they can save up to 12 orders. Customers can then recall and reorder their saved favorites with speed and ease during subsequent visits.