Terrible’s, which has more than 190 convenience stores across Nevada, California, Utah, Arizona and New Mexico, is “doubling down on its deliberately different approach with the launch of a new mobile app experience,” according to a press release sent to NACS.

Built on the Rovertown platform, the company said the new app gives Terrible’s full control over the user experience with self-service capabilities. At launch, guests can subscribe to unlimited car washes, access age-restricted offers and enjoy weekly “Terrible’s Tuesday” deals.

There is also the Shop, Spin & Win feature, which rewards qualified purchases with a spin of the customized, in-app prize wheel, giving customers the opportunity to win fuel discounts, free products, car washes and more. “The Terrible’s+ Rewards app brings the fun and excitement of Las Vegas to the palm of your hand,” the company said.

“At Terrible’s, we don’t follow the traditional playbook. We’re constantly looking for fun and engaging ways to connect with our guests,” said Bryan Breeden, vice president of marketing and advertising at Terrible’s. “The Terrible’s+ Rewards app is a bold leap forward—one that’s designed to engage our most loyal guests with something fresh, exciting and unmistakably Terrible’s.”

The brand said the app also adds new energy to the Terrible’s+ Rewards program, powered by PDI. Members can earn and redeem points on fuel and merchandise purchases, with personalized digital access to offers, redemptions and account activity.

“Our brand was built in the entertainment capital of the world, and we bring that perspective to digital engagement. Having the right tools to compete in today’s market is essential, and we’re establishing a foundation we can build on for years to come,” said Breeden.

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