Coffee QSRs Lean Into Holiday Cookie Flavors

Dutch Bros, Dunkin’ and Starbucks launch winter menus featuring cookie-themed beverages.

November 05, 2025

Coffee QSRs are gearing up for the winter holidays with the launch of their seasonal menus.

Over at Dutch Bros Coffee, the company is rolling out four seasonal drinks, with two new and two returning offerings. New for this year are the Mistletoe Rebel (raspberry and pomegranate mixed with Dutch Bros' exclusive Rebel energy drink decorated with a green glitter glaze) and the Holiday Cookie Freeze (sweet cream and vanilla swirled with jingle sprinks covered in Soft Top and more jingle sprinks).

The returning drinks for the season are the Hazelnut Truffle Mocha (a hazelnut mocha topped with Soft Top and a caramel drizzle) and the Candy Cane Mocha (peppermint flavor and Soft Top covered with candy cane sprinks).

The LTO offerings come in one of six holiday designed cups, including special edition designs for kids and dogs.

Meanwhile at Dunkin’, the QSR is cashing in on internet trends. “After years of Cookie Butter Cold Brew craze, Dunkin’ is taking the seasonal flavor that guests love to new heights. Inspired by a viral menu hack, the Cookie Butter Cloud Latte combines rich espresso with notes of brown sugar and baked cookie flavor. Served iced, it’s topped with creamy Cookie Butter Cold Foam and finished with crunchy cookie butter crumbles,” Dunkin’ said.

Also joining the lineup is the Berry Sangria Refresher, which features berry flavors with guests’ choice of green tea, black tea, lemonade or sparkling water.

The new latte and refresher join the returning Peppermint Mocha and Toasted White Chocolate Signature Lattes for the season.

Starbucks’ winter lineup includes a Peppermint Mocha, Caramel Brulée Latte, Iced Sugar Cookie Latte and Iced Gingerbread Chai. And later in the season, the QSR said the Chestnut Praline Latte and Eggnog Latte will return.

Starbucks also announced a limited-edition merchandise collaboration with Hello Kitty, which will be available in Starbucks coffeehouses when the winter menu drops on November 6.