Sheetz has announced the launch of its new footprint within Fortnite, one of the most-played video games in the country with 60 million daily active users and more than 650 million registered players. The retailer is one of the first convenience stores to have an exclusive map featured in the game.
"As a company, our customers are at the heart of everything we do, and we are always looking for innovative ways to engage with our Sheetz Freakz and expand our reach," said Ryan Sheetz, executive vice president of marketing and supply chain at Sheetz. "This opportunity allows us to amplify our brand to individuals worldwide and connect with a new generation of players, showcasing our brand in a fun, adventurous and immersive way. I can’t wait to dive into this map with my character while snacking on some epic Made-To-Order food!”
As part of the collaboration, the retailer is debuting “Sheetz Run: Only Up!,” a custom Sheetz map where Fortnite players worldwide can “join in on the fun and take their characters on an action-packed ‘Sheetz Run.’”
“Available now, the Sheetz Fortnite immersive experience offers players the chance to navigate a massive, twisted gauntlet filled with their favorite Sheetz menu items. Starting in a Sheetz parking lot, players step into a Sheetz store—only to be launched into a surreal world crafted entirely from Sheetz products. From there, they’ll jump over Made-to-Order sandwiches, climb mountains of crispy curly fries, take a dip in irresistible Boom Boom sauce and swim through giant soda straws, all while racing toward victory in this wild, imaginative adventure,” Sheetz said in a press release.
To celebrate the launch of the game, Sheetz is kicking off a month-long Sheetz Run: Only Up! challenge with a $25,000 prize pool at stake. From January 24 to February 23, Fortnite players can record their quickest runs and submit them to the UMI Games Discord server. The players with the 25 fastest Sheetz Runs by the end of the challenge will split a prize pool of $25,000, with the first place prize being $10,000.