The Hershey Company has closed on the acquisition of LesserEvil, a maker of organic and better-for-you snacks. LesserEvil adds to Hershey’s confection and snacking portfolio, which includes brands such as Hershey's, Reese's and Jolly Ranchers and emerging salty snack brands SkinnyPop, Dot's Homestyle Pretzels and Pirate's Booty, according to a press release. Among LesserEvil’s products are popcorn made with avocado oil, “space balls” that mimic cheese balls and organic onion-flavored corn rings, a play on Funyuns.
At the time the deal was announced in April 2025, Hershey had not disclosed the price it agreed to pay, wrote the Wall Street Journal, but “the deal value could grow over time from $750 million if LesserEvil hits certain milestones in its performance, people familiar with the matter [said]."
"The addition of LesserEvil expands our portfolio of loved brands to meet growing consumer needs and occasions," said Kirk Tanner, president and CEO, The Hershey Company. "Through strategic investments and product innovation, we're delivering more of what consumers want in their lives—from better-for-you options to indulgent treats. Building on our 130-year legacy, we're charting the next generation of growth to lead the future of snacking."
Hershey said that LesserEvil is growing as a cross-category snack brand for those who desire interesting and bold flavors with organic ingredients. Its products are made with organic, unrefined, extra virgin oils, are categorized as USDA Organic and non-GMO and are produced without artificial dyes and preservatives. Its leadership team will continue with the company to lead its commercial model, speed-to-market capabilities and manufacturing operations.