S&S Petroleum Inc. unveiled its new My Royal Rewards program, a loyalty and customer engagement platform powered by Liquid Barcodes, Liquid Barcodes told NACS.

Now available on both iOS and Android, the company said My Royal Rewards allows customers to earn personalized rewards, play interactive games to win free products and prizes, access exclusive discount offers, use club cards, receive personalized push notifications and locate nearby S&S locations.

“A unique feature of the app is the integration of tobacco product discount offers after users complete a thorough age verification process. Users input their full personal contact information and age and complete a series of historical personal data questions. Once age verified, loyalty members will receive tobacco offers via the Altria program, designed to enhance customer engagement and drive loyalty by providing a more personalized experience. Retailers can use their own loyalty programs or technology provided by Altria’s partners,” Liquid Barcodes said.

Currently, S&S Petroleum stores are deploying the app to customers and expect all 110 stores to be online by the end of Q4.

“My Royal Rewards is all about putting the customer first. With a seamless, easy-to-use app that offers value and fun in every visit, we’re excited to reward our loyal shoppers and continue growing meaningful connections in every community we serve,” said Mike Jones, director of marketing at S&S Petroleum Inc.

Saurabh Swarup, general manager of North America at Liquid Barcodes, added, “We’re proud to support S&S Petroleum in launching My Royal Rewards. Our platform is designed to make loyalty easy, engaging and impactful. This partnership demonstrates what’s possible when retailers adopt mobile-first strategies to build stronger customer relationships. With My Royal Rewards, S&S Petroleum is offering an advanced, digital-first loyalty experience that drives visits, increases spend and delivers real value to customers every day.”