Weigel’s will collaborate with goHappy, a platform provider for frontline employee engagement. With the partnership, Weigel’s “aims to revolutionize the way it connects with its team members, leveraging the power of direct communication to foster a more inclusive and responsive work environment,” according to a goHappy press release.

“We are committed to improving communication and engagement with our frontline employees. This collaboration with goHappy provides us with a powerful toolkit to connect with each of our team members in the most direct and effective way possible," said Beth Hoffer, vice president of foodservice and operations at Weigel’s Stores.

“With goHappy’s automatic sync with Paylocity, we envision a seamless extension of our HR information system. Texting is simply the most accessible method to ensure our messages reach everyone,” said Brad Anderson, director of recruiting and development at Weigel’s.

According to the release, “the ability to instantly reach employees and gather real-time feedback through automated surveys is expected to channel key ‘voice of the employee’ insights.”

In January, Weigel’s celebrated its “innovative approach” to boosting loyalty through its 2023 Loyalty Store Competition. The competition was designed to drive loyalty results and “boost a competitive spirit among stores,” the company stated.