March Madness Foodservice Promotions Take the Court

QSR and c-stores alike vie for basketball viewers' snack time.

March 19, 2024

To celebrate this year’s tournament, Buffalo Wild Wings is having a real buffalo pick a bracket for both the men’s and women’s tournaments. On March 19, Buffalo Wild Wings will release the buffalo’s completed brackets, and fans can submit their own brackets to to see how they stack up against the buffalo’s.

Fans can also kick off the tournament’s opening Thursday with a buy one, get one free promotion for boneless wings. The restaurant is also offering its Overtime Wingtime deal all tournament long. When a March Madness men’s or women’s game goes into overtime, the QSR will dish out free boneless wings to loyalty members. In past years, fans have enjoyed over two million free wings thanks to overtime.

More March Madness specials:

TGI Fridays announced that from the tournament tip off on Tuesday, March 19, through the final buzzer on Monday, April 8, fans who dine at participating TGI Fridays restaurants and show their losing brackets will receive six free boneless wings alongside any food or nonalcoholic beverage purchase. Fridays also is offering 50 cent wings on men’s and women’s game days, all tournament long.

To celebrate the tournament, Wendy’s is offering customers a $1 Dave’s Single or a $2 Dave’s Double exclusively via the Wendy’s app from now through Wednesday, April 10.

7-Eleven, Speedway and Stripes stores announced a March Madness promotion. Only via 7NOW delivery, customers can snag any flavor whole pizza for just $7, 10 mini tacos for $2.59, eight boneless wings for $3.49 and five bone-in wings for $5.99 from March 15 through April 8.

Grubhub is also offering exclusive March Madness deals throughout the tournament, reported The deals include discounts from Taco Bell, Wendy’s, Pizza Hut, 7-Eleven and more. Deals will change based on each stage of the tournament—for example, the sweet sixteen has different deals than the final four.

Through April 8, Qdoba is running a Burrito Bracket Challenge. During the promotion, rewards members will earn up to three times the points and a mystery reward in-store and online.