Coca-Cola and Pernod Richard Create Sprite and Vodka RTD

The drink will be launched in select European markets in 2024.

October 18, 2023

The Coca-Cola Company and Pernod Ricard announced a global relationship to debut Absolut Vodka & Sprite as a ready-to-drink pre-mixed cocktail in 2024.

The Absolut & Sprite RTD will be available in versions with Sprite and Sprite Zero Sugar.

The initial launch is planned for select European countries in early 2024, including the United Kingdom, the Netherlands, Spain and Germany.

“We keep consumers at the center of everything we do as we continue to develop our portfolio as a total beverage company,” said James Quincey, chairman and CEO of The Coca-Cola Company. “We are expanding in the alcohol ready-to-drink space, including products that use select brands from our core portfolio. We are excited about our new relationship with Pernod Ricard and look forward to the introduction of Absolut & Sprite.”

“This very promising and pioneering project brings together two leading companies who are committed to offering their consumers new experiences around premium products,” said Alexandre Ricard, CEO of Pernod Ricard. “Sprite is a wonderful pairing for Absolut, and I’m convinced that our joining forces will bring the whole alcohol RTD category to the next level.”

The Coca-Cola Company has offered many ready-to-drink canned cocktails over the last few years through partnerships. The company partnered with Brown-Forman to release a canned Jack & Coke cocktail, which was initially launched in Mexico in late 2022 before reaching worldwide markets. Also in 2022, Coca-Cola and Constellation Brands partnered to create the spirit-based Fresca Mixed line of canned cocktails. The cocktails were inspired by recipes from people around the world who already use Fresca as a mixer.

Ready-to-drink cocktails have grown in popularity. “It’s a blur. Everyone wants into that space; it provides an opportunity,” said Don Rhoads, president of The Convenience Group chain of stores in the Pacific Northwest, in the 2022 NACS Magazine article “A Boozy Blur.”