Kum & Go was recently awarded two Web Excellence Awards recognizing the new Kum & Go mobile app launched in August 2023. The awards were received in two categories: food and shopping.

Kum & Go launched its new app experience with support from Orium, a composable commerce specialist. The new app was focused on creating a seamless omnichannel customer experience bringing mobile ordering, payment and loyalty into a unified experience.

“Thanks to our incredible Kum & Go team and external partners like Orium, we’ve been able to launch a best-in-class mobile experience to our customers,” says Matt Anderson, director of digital customer experience at Kum & Go. “Feedback since launching has been overwhelmingly positive and we look forward to continuing to improve the way we interact and connect with our customers in the digital landscape.”

The Web Excellence Awards are reserved for those who embody excellence on the web, showcasing their exceptional abilities and accomplishments. Judging is evaluated on criteria consisting of innovation and creativity, functionality and usability, content and overall user experience, visual design and aesthetics, technical quality and performance and overall experience.

Kum & Go’s nomination competed with over 1,500 entries from 26 countries and six continents.

“We couldn’t be happier to share in this achievement,” says Ben Woll, VP client services at Orium. “Kum & Go’s commitment to customer centricity served as the cornerstone of this digital transformation, and that focus on customer-first thinking translated into an award-worthy, mobile-enabled loyalty program.”