7-Eleven Singapore and Tiger Beer Open Beach C-Store

The location offers cold Tiger beer on reverse tap, an exclusive Nitro Tea and Arctic Coke.

June 24, 2022

7-11 Singapore

SINGAPORE—7-Eleven Singapore and Singapore’s Tiger Beer have teamed up to create a beachfront convenience store on the sands of Palawan Beach Walk, Sentosa, set to open this weekend, according to a news release. The location offers cold Tiger beer on reverse tap, an exclusive Nitro Tea and Arctic Coke, plus 7-Eleven favorites—Slurpee, Mr. Softee and 7CAFÉ.

“7-Eleven is reimagining convenience at the beach with our first beachfront store at Sentosa, in collaboration with Singapore’s iconic brand Tiger Beer. From the Arctic Coke machine to the exclusive Nitro Tea and Reverse Tap beer and the Tiger Beer chill out zone, our new store offers a lot of exciting things for beach loving families, young adults and tourists, and we look forward to welcoming them. We hope that customers will be able to enjoy our new concept store with its unique design and special murals,” said Steven Lye, managing director of 7-Eleven Singapore.

The Tiger beer reverse tap bar automatically dispenses the right pour of beer in each cup consistently. The exclusive Nitro Tea includes black tea or a variety of caffeine-free fruit teas. With the Arctic Coke machine, customers choose a bottle of Coca-Cola, put it into the machine and press a button, and the machine creates a Coke slushie.

"This is a great collaboration with 7-Eleven where we pushed the boundaries and found innovative ways to uncage the ultimate refreshment for our consumers. Tiger has a special bond with beer-lovers, and we believe that the beachfront store at Sentosa Palawan Beach would energize the experience by bringing consumers the smoothest beer and greatest vibes," said Yogender Sharma, marketing manager of Asia Pacific Breweries Singapore.

7-Eleven's Sentosa Palawan Beach store also offers grab-and-go hot bites and ready-to-eat meals. Savory hot food items include fried chicken selections, pastries, mini doughnuts and madeleines.

During its grand opening celebrations this weekend, customers will enjoy free popcorn, 7-Eleven balloons, face painting activities, Häagen-Dazs or Walls ice cream, Mr. Softee, chances to walk away with exciting Spin and Win rewards and live music performed by local singer-busker Jeff Ng.

Get a firsthand look at Singapore’s exciting convenience retail market at NACS Convenience Summit Asia, July 19-21, 2022, in Singapore. A stop on in this year’s CSA Store Tour includes a shipping container 7-Eleven location adjacent to the 7-Eleven Heineken Experience store at Opp Tg Katong Complex, Singapore. Register today.