ATLANTA – The Coca-Cola Company has had good results from its healthier offerings, perhaps signaling that it’s found the sweet spot for healthy-minded consumers, Bloomberg reports. Coke Zero Sugar had double-digit growth during the first quarter, while sales of its sparkling water boosted its overall numbers.
CEO James Quincey has been working to position Coke as a “total beverage company,” by focusing on drinks beyond its core brands. That strategy includes investments in startup beverages, as Coke searches for new and innovative brands to add to its portfolio. Recent investments that have paid off include Fairlife dairy, Honest Tea and Suja Life.
While soda consumption overall has fallen, Coke recently relaunched its Diet Coke and Coke Zero brands with new flavors and different packaging. Meanwhile, Coke bolstered its sparkling water brands, with carbonated variations of Smartwarter and Dasani also experiencing double-digit growth.
Coke continues to focus on smaller acquisitions but may face pressure to do bigger deals, especially in the wake of Keurig Green Mountain Inc. taking control of Dr Pepper Snapple Group Inc. to become the third-biggest nonalcoholic beverage company in the United States.