GSTV and Tractor Supply Showcase Emerging Music Artists

GSTV has teamed up with Tractor Supply Company for the next phase of the Tractor Supply Emerging Artist Program, GSTV said in a press release sent to NACS.

“Starting this month, GSTV screens across Tennessee and Texas are airing content produced in collaboration with GSTV's IGNITE studio, shining a spotlight on the Program's latest winner: Americana and country singer-songwriter Gloria Anderson, who is from Texas. The campaign is live within a 25-mile radius of select Tractor Supply locations, statewide across Texas and Tennessee, and throughout the Nashville DMA,” GSTV said.

The company said the campaign is timed with the release of Anderson's new album, Run of the Mill, and runs through June. The company said the content drives fans to her music and social channels, while “celebrating Tractor Supply's commitment to rural culture and the storytellers who live it.”

“Music has always gone hand-in-hand with driving, so partnering with Tractor Supply Company on its Life Out Here Emerging Artist Program is a very natural fit for GSTV,” said Kristina Lutz, CMO, GSTV. “Our audience is highly engaged while they fuel up, and music is one of the most powerful ways to create an emotional connection in that moment. We’re excited to spotlight an emerging artist like Gloria Anderson while creating culturally relevant content experiences for consumers on the go. It’s a great example of how storytelling, music and retail can come together in a way that elevates artists, engages audiences and delivers meaningful brand impact.”

The clip can be seen here.

In other recent GSTV news, earlier this year the company released survey data that found that 81% of consumers report being worried about grocery prices with tariffs, with 58% seeking promotions and 52% shifting to discount stores to make purchases. The survey looked at how consumers are navigating rising prices and making more value-conscious purchase decisions.