Latest findings from the Paytronix Online Ordering Report show convenience stores are leveraging first-party online ordering to boost their loyalty program enrollment. And it’s no wonder why. The personalization and streamlined experience that digital loyalty programs provide is incredibly attractive to consumers.

According to NACS, 75 percent of convenience shoppers feel valued by convenience retailers where they are a loyalty member. That kind of emotional connection with a brand drives higher spend and visit frequencies among customers.

Rutter’s just launched their online ordering solution, exclusively, to their VIP Rewards members. Rutter’s Vice President of Fuels, Advertising, and Development joins this webinar to discuss the leading convenience brand’s online ordering approach and how, when combined with loyalty, it creates a modern guest engagement strategy.