Convenience Tracking Program

CTP uses shopper intercepts to capture “moment of truth” shopper insights.

CTP is a research study that conducts live shopper interviews onsite at convenience retail locations. Interviews happen at the “moment of truth”—when customers are entering and exiting stores. The program captures data on: customer frequency, perception, experiential factors, effective promotion and loyalty across channels, including competing c-store brands. The data collected and insights generated inform strategies that increase brand equity and customer loyalty, and ultimately grow profitability for both participating retailers and suppliers.

Insights Provided
  • Brand and location perceptions.
  • Customer profile and visit frequency.
  • Purchase decisions, before and during visit.
  • Purchase intent and missed opportunities.
  • Promotion effectiveness.
  • Loyalty program participation.
  • Competition from other stores and channels.
  • Barriers to converting fuel-only customers.
Past Participants
Program Methodology
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