LAS VEGAS – In anticipation of the launch of their new mobile commerce platform, fuel brands Phillips 66, Conoco and 76 debuted their Mobile Connect Experience this week at Phillip 66’s Momentum: Driven by Excellence conference.
Phillips 66 and P97 noted in a press release that the new mobile platform will connect retail fueling consumers to Phillips 66, Conoco, and 76 locations through a mobile app using a dynamic station finder, enabling a mobile payment wallet and delivering contextual commerce digital offers.
Rod Palmer, general manager of marketing services at Phillips 66, expanded on the new offering during this week’s conference: “We designed our mobile solution to build on top of technology you should already have at your store, and unlike some of our competitors, our offering doesn’t just work at the pump, but inside the store as well. It’s designed to work for all of your business.”
Donald Frieden, founder and CEO of P97, said: “P97 is working with Phillips 66 to integrate existing technologies such as their proprietary credit and loyalty programs into a comprehensive mobile commerce platform, creating a seamless commerce experience for consumers.”
Phillips 66 is currently testing mobile commerce connected sites in the Texas and Oklahoma regions, with a nationwide rollout planned for 2017 into 2018.
The mobile platform is driven by P97’s PetroZone mobile commerce solution, which supports the Conexxus mobile standard. In August 2016, Phillips 66 announced an agreement with Chase that enables Phillips 66, Conoco and 76 branded sites to accept Chase Pay at the pump and inside the store. Phillips 66 collaborated with P97 to leverage its cloud-based mobile payment infrastructure, and hence, the Conexxus mobile standard. The collaboration appeared in the October 2016 NACS Magazine feature, “Up to Standards.”
Gray Taylor, executive director of Conexxus, told NACS Daily that the collaboration between P97 and Phillips 66 is a great example of how the Conexxus membership sees the future and is working to construct the necessary data exchange standards that reduce costs and bring innovation to the market. “Conexxus is the only standards organization to recognize the potential of mobile commerce, and create a suite of standards that make it a reality,” he said.