NFA Burger (Not Fooling Around), which first opened in a Dunwoody, Georgia, gas station in 2019, will open its next location in the Atlanta Braves’ new Outfield Market, an eight-stall food hall that is opening inside Truist Park ahead of the team’s home opener on April 4.

NFA Burger is known for its smash burger sensation which often has customers lining up around the block of the local Chevron station to order.

Along with some of the most beloved signature items from these restaurants, the Outfield Market will “feature foods that will only be available at the ballpark. For example, NFA Burger will offer a Truist Park exclusive mini version of their wildly popular Classic Burger,” according to a press release.

“As we began the search for the perfect brands and foods to feature in the Outfield Market, we knew that we wanted the menu to reflect the big, bold flavors that have become synonymous with Braves Country and Atlanta in particular,” said Hannah Basinger, Atlanta Braves senior vice president of operations. “We are constantly pushing ourselves to offer the ultimate guest experience, and I am excited to introduce these new offerings to our fans to make their visit to Truist Park even more memorable this season.”

After feeling burnt out from his advertising career, Billy Kramer first started making burgers at pop ups in Atlanta. Three months later, the owner of the Dunwoody Chevron station offered him kitchen space, and NFA was born. By the fifth day, he had a line of customers around the store.

Several convenience store companies have operations in baseball stadiums, including an Amazon Go at Seattle’s T-Mobile Park, which was featured in a NACS Ideas 2 Go video.

Continue reading NACS Magazine’s feature about NFA Burger in “The Best Burger in Town,” and learn what Kramer thinks makes the perfect burger in a recent Gas Station Gourmet column, “What Makes a Great Hamburger?