U.S. consumers are spending more time at home in an effort to spend less money, according to a recent report from research firm Circana.

Circana reported that in the first five months of 2025, consumer demand for small appliances and housewares rose 1% overall when compared to the year prior.

“Many of the top-growing home products of this year demonstrate ways in which consumers are transferring essential everyday behaviors back to the home. Single-serve blenders, electric kettles, single-serve brewing systems, espresso makers and frothers are among the categories with the largest year-over-year growth as consumers look to bring their costly morning mealtime needs back home. Purchases of rice cookers, air fryers, slow cookers, cookware and every day dinnerware are growing as people look to prepare more meals at home,” the company said.

Consumers are also spending on items like snow cone makers, fondue sets and hot plates that they can use as “tools to create more unique and joyful moments. Gadgets and tools related to barware, wine and decorating provide consumers with a more affordable way to create special cocktails and food presentations when entertaining at home.”

“In many ways, consumers are embarking on a return to home—a return to some of the same home-centric behaviors witnessed during the pandemic,” said Joe Derochowski, home industry advisor, Circana. “It is less expensive to eat at home, more affordable to create in-home activities to pass the time and have some fun, and costs less to entertain family and friends at home than to go out for gatherings and celebrations, so consumers are turning their attention back to some of those behaviors and the products that can contribute to them.”

Last month, the Associated Press reported that consumer sentiment increased in June for the first time in six months.

“Consumers appear to have settled somewhat from the shock of the extremely high tariffs announced in April and the policy volatility seen in the weeks that followed,” Joanne Hsu, director of the survey, said in a written statement. “However, consumers still perceive wide-ranging downside risks to the economy.”