Majors Management has selected Gravitate as its software partner to “help transform [its] fuel supply and carrier management processes,” according to a press release sent to NACS.

Majors said it has begun implementing Gravitate’s Supply and Dispatch platform across its 1,400 retailer and dealer locations and expects it to be live this summer. “The new Gravitate solution will provide enhanced functionality by managing supply contracts, creating real-time supply valuations, supply optimization/best buy, order status and ETAs, inventory management, order generation and carrier dispatch,” the retailer said.

“As Majors continues to grow, the efficiency of our operations is increasingly important. We have a well-diversified supply portfolio and great carriers, but we needed the right software solution to optimize our supply decisions and logistics execution,” said Majors Management’s SVP of Fuels, Ismail Uzdil. “Gravitate was the obvious choice for us, given the sophistication of their platform and their understanding of our business. I also love the fact that they are serving carriers and c-stores, which is going to help us with visibility and control.”

According to the retailer, the Gravitate Supply & Carrier Management solution adds new functionality to its existing “Supply and Dispatch” suite by connecting fuel retailers and common carriers via its new “Crossroads” integration framework. The new suite “enables fuel retailers without trucks to gain more control and visibility over their supply chains, source dynamically and quickly communicate with carriers. The new solution also adds new modules such as freight invoicing and billing and supplier invoice reconciliation.”

Gravitate’s CEO, Mike Scharf noted that “Majors is a tremendous company, and an important part of our overall strategy to help the fuels industry share data more freely and help our customers leverage AI and automation to make better supply decisions. We are grateful for this new partnership.”

Last month, Majors Management completed the acquisition of Chevron-branded retail fuel supply contracts from Bluebonnet Petroleum Inc.

Majors said the acquisition aligns with its “ongoing strategy of pursuing strategic growth opportunities to further expand its presence in key markets. By strengthening its fuel supply network, Majors reinforces its commitment to delivering high-quality fuel and exceptional service to customers in Texas and across its multistate footprint.”