NACS exists to advance convenience and fuel retailing, which often means thinking ahead—peering around corners and preparing for what’s next.

“For more than 60 years, NACS hasn’t just studied and anticipated change, it’s helped retailers lead it. It’s our role to ensure c-stores are well-positioned for the future and our industry remains competitive,” said Stephanie Sikorski, vice president of strategic initiatives at NACS and CEO of TruAge.

“Over the last six years, we’ve created a digital product suite to protect our stores from risk while also maximizing opportunities to grow businesses and evolve. Its four current solutions were purpose-built for the industry, by the industry by NACS and Conexxus. Each solution is designed to address key industry challenges and help retailers drive impact where it matters to them today and tomorrow,” she said.

The four products are:

• TruAge: a free, privacy-first digital age-verification tool that allows consumers to securely show proof of age when purchasing age-restricted products. TruAge unlocks a better experience at checkout, reducing risk for retailers and making the carding process faster and easier.
• THRIVR: an integrated social media, reputation and listings-management solution designed specifically for c-stores. THRIVR helps retailers show up in local searches, increase brand visibility, build bigger baskets and gain new customers.
• PROSPR: a digital coupon and promotion platform that simplifies offer distribution and redemption. PROSPR ensures a smoother experience at checkout while eliminating fraud and inefficiencies.
• Charging Analytics Program (CAP): a database that provides aggregated EV market and charging deployment data across the United States and Canada, plus insights on when, where and how EV chargers are being used. CAP helps retailers determine ROI for installing and operating electric vehicle charging stations.

“Any of these solutions can be used individually, but there is also a lot of power in using them together,” said Sikorski.

“Let’s use THRIVR as an example. It helps retailers better manage their social media, online presence and reputation in one platform without having to manually go into dozens of different social accounts and web listings. A retailer can send out a digital promotion or coupon through that same platform, which now means they are engaging with our latest solution, PROSPR. Maybe that customer found the store through THRIVR, came in because of the digital coupon that was made possible by PROSPR, and then also used a single scan with TruAge to get age-verified for a purchase. All of this might have happened because the customer was looking for a place to charge their EV—which brings in CAP,” she explained.

Visit the Future of Convenience booth (N002) at the 2025 NACS Show, October 14-17 in Chicago, to see all four solutions live in a store-like format. “Being able to test these tools in a real scenario will bring them to life—you’ll be able to see exactly how you might use them in your store,” said Sikorski. Representatives from each of the products will be on site for demos.

For more information, you can also get in touch with Sikorski (ssikorski@convenience.org) about any of the NACS strategic initiatives. Learn more about NACS’ digital product solutions in a Q&A with Sikorski in the October issue of NACS Magazine and by listening to her recent interview on NACS’ Convenience Matters podcast.