Lion Place Escobar by FGC Fuels Marketing is the 2025 winner of the NACS Convenience Retailer of the Year Award Latin America. Executives of the company were recognized among their convenience retail peers during the Global Colleagues Reception at the NACS Show on October 15.

Located in Belen de Escobar, Buenos Aires, Argentina, Lion Place Escobar continues to redefine convenience retail by strategically serving a high-value, affluent market. Instead of relying on traditional revenue streams, FGC has built a destination-based model centered on a food-forward strategy. This approach features a branded Havanna Coffee offering, a full Subway franchise and its own proprietary fast-casual restaurant, Tangrill, to drive in-store sales and elevate transactions.

The NACS Convenience Retailer of the Year Award Latin America honors an innovative and profitable convenience store in Latin America (Central America, South America and the Caribbean) that sets new standards for the industry.

The Lion Place convenience retail concept and brand was founded in 2014 by three former multinational executives under FGC Fuels Marketing. Their approach has rapidly transformed the Argentinian convenience and fuel retailing market by focusing on innovation and customer experience.

The store’s success is further amplified by its scale, with a larger-than-standard forecourt and in-store offer that communicates credibility and quality to its customers. This premium feel, combined with superior amenities like modern restrooms and a co-working area, transforms a routine c-store stop into a meaningful, repeat engagement experience.

By offering a multi-service hub that caters to the modern customer’s lifestyle, Lion Place has created a powerful and replicable model for generating substantial non-fuel revenue, establishing itself as an innovator in the industry.

It’s not too late to sign up for the NACS Show. Register here.