Weigel’s is streamlining its MyWeigel’s Rewards sign-ups by placing tablets at the register, which the retailer said has resulted in a 40% conversion rate so far.

Weigel’s said “the newly deployed tablets prompt customers to register for the MyWeigel’s Rewards program with just a few easy taps. Following their interaction, customers receive a text message to complete their enrollment.”

“Our goal has always been to provide the best possible experience for our customers while growing our loyalty program. The new tablet sign-up process makes it easier than ever for customers to become part of the MyWeigel’s Rewards family,” said Jessica Starnes, director of loyalty at Weigel’s. “By offering a convenient and quick way to enroll, we’ve seen immediate growth in engagement, and it’s a great step forward in our long-term loyalty strategy.”

Mike Bee, director of IT at Weigel’s, added that the retailer wanted to ensure the sign-up process was as smooth as possible for customers. “Overcoming challenges with streamlining the enrollment process was a key focus for us. By introducing these tablets, we’ve simplified the sign-up experience and ensured that it integrates seamlessly with our existing systems. The success we’ve seen in these stores shows how effective this approach can be,” he said.

After installing tablets at some stores, Weigel’s saw a significant increase in transactions from registered users and plans to expand the tablet sign-ups to all stores.

“At Weigel’s, our focus is on leveraging technology to improve customer satisfaction, drive loyalty, and position ourselves for long-term growth,” added Starnes. “As we continue to roll out these tablets across our entire store network, we expect to see even more engagement and, in the future, deliver personalized offers that will resonate with our customers.”

Earlier this year, Weigel’s introduced an employee rewards program with exclusive deals and discounts for employees, and is better targeting its customers by focusing on foodservice geared toward younger consumers and new innovations in one of its core categories: milk.

Learn more about loyalty programs and best practices at the 2024 NACS Show in Las Vegas, Nevada, held October 7-10, by attending Loyalty Isn't an App, it's an Outcome on October 7 at 2:30-3:30 pm and The Future of Loyalty on October 9 at 9:15-10:15.