Subway announced a new rewards program, MVP Rewards, which replaces Subway MyWay Rewards. All 30 million MyWay members across North America will be enrolled in the new program, and their unspent tokens will automatically be converted into points, according to a statement from the QSR.
"Consumer input helped inform our refreshed loyalty program to create a best-in-class experience. MVP Rewards gives our guests more of what they love from Subway, with a few hidden surprises baked in, so every guest feels like an MVP and comes back to Subway more often for their favorite subs," said Mike Kappitt, chief operating and insights officer at Subway.
Subway stated that it made the program easier for guests to sign up, earn and redeem points. Members at the Captain and All-Star tiers will soon have access to special Subway merchandise and members-only VIP exclusives:
Pro—introductory tier, spending less than $200 per year
- 250 point signing bonus for new members
- 10 points per $1 spent on qualifying purchases
- 5% bonus points on mobile orders
- Members-only deals, bonus point days and earning challenges
- Birthday and anniversary rewards
Captain—$200 annual spend
- Better birthday and anniversary rewards
- 10% more points per $1 spent on qualifying purchases
- Exclusive bonus point days
- Access to members-only Subway Swag Shop
All-Star—$400 annual spend
- Even better birthday and anniversary rewards
- 20% more points per $1 spent on qualifying purchases
- Free Chip Fridays—with purchase
- More bonus points days
- Access to members-only VIP exclusives—coming soon
In August, Subway’s acquisition by Roark Capital was finalized in $9.6 billion deal.