NEWTON, Mass.—Paytronix is integrating with payment technology solution Square, allowing for access to Paytronix’s online ordering and loyalty programs directly from the Square App Marketplace.
“Online ordering is now a key part of the restaurant guest engagement ecosystem, and it needs to work perfectly throughout the tech stack,” said Dan Murphy, vice president of strategic partnerships, Paytronix. “Brands must align all components of their digital guest engagement platform, and this integration of Paytronix with Square makes life easier for restaurants standardizing on the Square for Restaurants ecosystem.”
Benefits of the Square integration with Paytronix include:
- Customization of the first-party ordering experience so that guests have the same experience on-site and on their mobile device.
- Feeding orders directly from Paytronix Online Ordering to the Square POS and Kitchen Display System (KDS), thereby reducing errors and ensuring guests get what they ordered.
- Aggregation and control of the third-party ordering channel, syncing menus across all platforms and injecting orders directly into the Square POS and KDS.
- Full integration with Paytronix Loyalty, coming soon to enable users of Square POS and Paytronix to easily gain purchase insights and build tailored offers that keep guests coming back.
“Square’s integration with Paytronix is about keeping guests coming back, with loyalty-driven engagement right at the point of sale combined with purchase insights and tailored offers designed to increase visits and revenue,” said Jane Hong, head of restaurant partnerships, Square. “Together, Square and Paytronix offer a nimble, scalable guest engagement solution that meets the needs of a restaurant as it grows.”
Loyalty customers spend more at convenience stores, according to recent Paytronix research. In fact, convenience store in-store loyalty check sizes have eclipsed inflation. C-store loyalty members annually spend 38% more on average than other customers, and the report found fuel visits increased by 8% in 2021 for loyalty member customers. Also, the most loyal c-store customers are visiting businesses one or more times per day.
Check out “Welcome to the Club” in the February 2023 issue of NACS Magazine to learn how c-store loyalty programs are moving beyond simple points and rewards to a personalized experience.
A free NACS webinar is available that shows retailers how to improve their current loyalty program.
Also, NACS published a free report on how convenience retailers can build loyalty program affinity beyond rewards. It provides insights on c-store loyalty programs, shopper expectations, program engagement, personalization and program access/communication.