TGI Fridays is launching its new Grilled & Sauced menu, which allows customers to customize their orders.
"This is the biggest change to the TGI Fridays menu since we first launched Whiskey Glaze in the ’90s," said Brandon Coleman III, president at TGI Fridays U.S. "Our guests love bold [and] exciting flavors, and the new Grilled & Sauced menu delivers just that. Guests can mix and match quality proteins with our four new sauces like Al Pastor, Korean Red Chile, and my personal favorite, Spiked Orange Glaze made with Hennessy."
The Grilled & Sauced menu allows customers to customize their order in three steps:
1. Pick a protein: Customers can choose from a selection of six proteins, including a six-ounce filet of salmon, a half or whole rack of slow-cooked ribs, two five-ounce grilled chicken breasts, an eight-ounce flat iron steak, a six-ounce center cut sirloin or a 12-ounce New York strip.
2. Select a sauce: Customers can select any sauce or rub, including classic Friday’s sauces as well as Spiked Orange Glaze made with Hennessy, Al Pastor, Korean Red Chile and Nashville Hot.
3. Add the sides: Customers can then choose two sides. New sides include broccoli slaw, tomato cucumber onion salad, four cheese mac & cheese, elote street corn and garlic-butter green beans with bacon.
To accompany the elevated new offerings, TGI Fridays is also launching new summer cocktails, including Cooling Paloma, Pineapple Mezcarita, Hella Old Fashioned, Lavender Fields Lemon Drop Martini and The Legacy sidecar.
Forbes recently reported that convenience stores could be taking market share from quick-serve restaurants. The convenience factor is key. “As c-stores upgrade their foodservice offerings to be on par with QSRs, consumers may be more likely to choose the option that is most convenient for them,” writes Forbes. “Speed is one factor but so is location and additional offerings, like gas or beer. For the latter, the scale will always tip in c-stores’ favor.”
Don’t miss the article “Competing With QSRs” in NACS Magazine, and check out “Pursuit of Healthiness,” which explores how c-stores can take part in the better-for-you food and drink trend to support their customers’ quest for good health.