Customers have long enjoyed the convenience of dashing into a c-store and grabbing a quick bite or something to drink after filling up their tank. However, with increasing competition and higher customer expectations, c-stores have had to step up their game. They've done so by offering mobile apps and order-ahead options, doubling down on convenience.
Now, fuel and convenience brands are taking things a step further by using geofencing to provide even better customer experiences and increase foot traffic and sales. Location services can push deals and offers as a customer enters your geofence, help customers locate your store and detect when an order-ahead customer is arriving.
In this recent webinar, Radar CEO Nick Patrick and Sean Marrero, senior director partner ecosystem from Olo, discussed:
- How location data can be leveraged to improve customer experiences and c-store cross-sell
- Lesser-known tactics for maximizing the use of location data
- How geofencing integrates into the modern c-store technology infrastructure
As Patrick asserts, “location touches every part of the customer journey,” further illustrating the need to implement geofencing technology to meet customer expectations and encourage productivity among employees.
Geofencing and location infrastructures allow operators to learn more about their consumers’ behaviors and buying habits. Monitoring and understanding the data can work together to personalize your customers’ experiences. Marerro comments in the webinar that “the data is your key to that personalization.”
Watch the full webinar “Geofencing: The Secret to Boosting Your C-Store Sales” here.