OnCue Raises $367,000 to Fight Childhood Cancer

The retailer raised money for St. Jude Children’s Research Hospital through a variety of fundraisers.

December 04, 2023

OnCue raised $367,000 during its annual St. Jude Children’s Research Hospital promotion.

To launch this year’s fundraiser, OnCue welcomed St. Jude Children’s Research Hospital patient Alexander and his mother Jillian to a meeting of all store managers to hear their story.

Throughout October, participating locations asked customers to donate at the register to support the hospital’s mission of finding cures and saving children’s lives. In exchange for contributing $1 or more, patrons received a St. Jude Children’s Research Hospital pinup to display in the store.

In addition to the pinup sales in stores, OnCue’s internal St. Jude Children’s Research Hospital Committee organized several events, including a companywide St. Jude Children’s Research Hospital walk in Stillwater, Oklahoma, an annual golf tournament and other internal fundraising efforts.

“It has been very special to hear the stories of how St. Jude Children’s Research Hospital impacts the lives of the families they serve around the country and here in Oklahoma,” said Laura Aufleger, president of OnCue. “St. Jude Children’s Research Hospital has done incredible work over the years to increase resources and information about childhood cancers, which has helped the survival rate to increase.”

“We’re excited to continue our partnership with St. Jude Children’s Research Hospital, and we are grateful to our wonderful employees and customers who are committed to making a difference for the families of St. Jude Children’s Research Hospital,” Aufleger said.

Additionally, for the fifth year in a row OnCue pledged to donate 50 cents for every limited-edition reusable cup sold to benefit St. Jude Children’s Research Hospital.

Since the partnership began in 2007, OnCue has raised more than $3,603,857 for the organization.