ALEXANDRIA, Va.—Convenience retail is a fast-paced industry with new challenges and opportunities each day—and sometimes by the minute. To keep up, retailers have realized that their marketing strategies are more than product promotions—they’re about delivering exceptional customer experiences.

During this five-day program, convenience retail marketers will gain the knowledge they need to better understand and connect with their customers.

The NACS Marketing Leadership Program is the only marketing executive education course tailored to the convenience retail industry. Participants can expect to learn valuable insights from their peers and program facilitators about:

• Segmentation/targeting and positioning
• The power of non-customers
• Building successful customer loyalty programs
• Digital strategies that make clicks count
• Creating remarkable customer experiences
• The ADPLAN framework
• Building a powerful brand portfolio

Participants will network with industry peers from around the world and collaborate on a group project that they will present on the final day.

Sharpen your marketing expertise by continuing your education at the NACS Marketing Leadership Program. Registration is now open at convenience.org/MLP.

This program is endowed by Jack Link’s, Keurig Dr Pepper and NIQ.