ALEXANDRIA, Va. – On this week’s episode of Convenience Matters, “Analyzing Mobility and Busting Congestion With Smart Data
,” NACS hosts Donovan Woods, director of operations for the Fuels Institute, and Britt Brewer, marketing manager, NACS, discuss with Avery Ash, head of autonomous mobility at INRIX, how retailers can use mobility analytics to plant new locations.
“The first part of a city or regional transportation committee or the state trying to unpack and unlock the mobility challenge is understanding how people and vehicles are using the road networks today,” Ash said. “We provide real-time information, which is useful if you’re driving today, but also historical data and analytics about where there are pinch points within a road network. [We also] … help cities to make smarter decisions about where and how they invest their limited resources and for what purpose.”
Having data about how people move, from volume to traffic, can help retailers pick a good location for a store. “As you’re able to get more granular with that data, the same way that a city can make better decisions with their assets, private sector and retailers can make similarly better decisions with better data about what they can expect for demand and traffic for a given location,” said Ash.
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