Alltown Rolls Out PayByCar

The payment solution is being tested at an Alltown Mobil gas station in Massachusetts.

May 08, 2019

WESTBOROUGH, Mass.—Move over mobile payments. Alltown is bringing an even more convenient form of payment: PayByCar. Chain Store Age reports that an Alltown Mobil gas station in Westborough is testing PayByCar, which allows drivers to buy gas from their car without cash, credit or debit card, or a mobile app.
PayByCar allows drivers to sign up via their E-ZPass electronic toll collection system to purchase fuel at a participating gas station with the transponder. The purchase isn’t routed through the customer’s toll account, but instead is charged directly to the payment method the customer selected when signing up for PayByCar.
When stopping at the pump, PayByCar registers the transponder number, then sends a text to the customer asking for the pump number. PayByCar automatically initializes the pump, records the transaction and makes the payment. Verdeva, PayByCar’s parent company, partnered with E-ZPass Group on the project.
“PayByCar aligns with our strategy of being first to market with innovative solutions that enhance the overall experience for our guests,” said Mark Cosenza, senior vice president of Alltown parent company Global Partners LP. “PayByCar is easy to use and allows commuters to get in and out of the family of Global locations faster.”
Currently, more than 35 million customers in 17 stations use E-ZPass. PayByCar started with the Westborough gas station because of its proximity to a high volume of drivers with E-ZPass transponders. The company indicated it would expand the technology to convenience stores, drive-thrus, restaurants and car washes.