NACS Show Keynote Speaker Line-up Announced

An impressive roster for this year’s NACS Show includes disruptors, unmarketers and a skilled trade advocate.

July 17, 2018

Alexandria, VA—The NACS Show is known for showcasing innovative and exciting speakers, and this year’s NACS Show in Las Vegas is no exception.

Opening the NACS Show on Sunday, October 7, Bonin Bough is one of the foremost-awarded marketing executives in his field, the host of the Cleveland Hustles television program, and the author of Txt Me (646) 759-1837. Throughout his career as one of the youngest C-suite executives in a Fortune 50 company,

Bonin has spearheaded some of the largest global marketing campaigns across digital, mobile, television, print and experiential, including the premiere of the first-ever 3D-printed food product: a customizable, real-time printed Oreo at SXSW.

Bonin’s prominence as a transformative activator has helped reinvigorate traditional marketing by combining innovative technology via breakthrough brand campaigns including Oreo, Honey Maid, Pepsi, Gatorade and countless other billion-dollar brands. And if there’s one message that Bough wants to leave with NACS Show attendees, it is this: Virtually everything you do in your c-store—from what merchandise you carry, to where you place it, to how your design your store—needs to be focused around answering one question: How’s it going to look in an Instagram post?

Scott Stratten, Monday’s general session speaker, assists organizations in seeing their business through a new lens with his unconventional “un-marketing” views and a vanguard approach to building and maintaining real customer relationships. Scott Stratten states that how a c-store treats its customers is the only branding that matters.

As the president of Un-Marketing, he has transformed how corporations like PepsiCo, Century 21, Fidelity and Microsoft do business by delivering radical insights on how to engage better with customers through social and viral marketing. Named a top-five social media power influencer by, Stratten puts the focus on what matters most to current and potential buyers: values like trust, authenticity, relationships and service. 

On Tuesday that week, join NACS President & CEO Henry Armour as he talks about how retail disruption is giving new meaning and opportunities to how the industry delivers time and convenience. Then, stay seated for the 2018 debut of the NACS Ideas 2 Go program, showcasing best practices and emerging concepts that redefine convenience, as well as quick takeaways for retailers to implement at their own stores.

Ending the Show on an exciting high note on Wednesday morning is Executive Producer and Show Host Mike Rowe. He’s best known as the “dirtiest man on TV,” a title he earned from the hit TV series Dirty Jobs. Today, you can find Rowe on Facebook’s groundbreaking series Returning the Favor, where he searches for remarkable people making a difference in their communities, or on his podcast The Way I Heard It, a five-minute podcast for the curious mind with a short attention span.

As the founder of the mikeroweWORKS Foundation, Rowe is dedicated to reinvigorating the skilled trades.  He advocates for closing the widening skills gap by addressing the aging workforce, high unemployment rate, and the millions of unfilled jobs. Industries like ours complement Rowe’s efforts by offering competitive salaries and benefits, flexible hours, and opportunities for skills training and career advancement—all accessible without a costly college degree.

Learn more about the NACS Show—education sessions, the Cool New Products Room and the nearly 1,200 exhibitors—at Register today!