NACS Foundation Announces Transformational $2.5 Million Pledge Match

First-of-its-kind effort to increase its community impact and grow critical programming.

2/12/2025

ALEXANDRIA, VA – February 11, 2025 – The NACS Foundation entered a pivotal new chapter with the announcement that the NACS Executive Committee has greenlit a dollar-for-dollar $2.5 million pledge match, which will double the ability for the non-profit to grow its core community impact programs and magnify the work convenience leaders do every day to improve the cities and regions in which they operate. The pledge match will also set the Foundation on a path toward long-term sustainability and ensure these programs can run for generations.

The announcement was made at the NACS Leadership Forum, taking place February 11-13, in Amelia Island, FL.

The convenience and fuel retailing industry contributes more than $1 billion a year toward advancing the futures of individuals and families in the communities it serves, and the NACS Foundation exists to unify and build on those charitable efforts and share its most powerful stories. With this pledge-match effort, the non-profit can sharpen its strategic focus and drive meaningful impact across the programs within its five pillars. With the funds raised through this new lever the NACS Foundation will:

  • Expand the efforts to build its Neighborhood Nourish pillar, dedicated to addressing food insecurity, hunger relief and food recovery in the communities where NACS members do business.
  • Accelerate its Future Fund work, which provides funding support to NACS Executive Education programming, as well as internships and annual scholarships to the employees and family members of NACS retail member companies looking to further their education and ensure top talent stays within the convenience industry.
  • Continue delivering impact-driven programming like 24/7 Day, which every July 24 recognizes the incredible relationship between first responders and the convenience community. Last year, more than 30,000 convenience stores and 80+ companies of the NACS community participated in this industry event.

“Convenience stores are often an unsung hero in the community, with many of our members and stores donating millions every day to the causes its customers, employees and partners care about most,” said Kevin O’Connell, executive director of the NACS Foundation. “With this pledge effort, we can not only double that impact, but also grow other programs within our portfolio to make an enormous difference in people’s lives. We’re inviting individual donors and corporate partners to be part of this movement and strengthen the communities we serve for years to come.”

Pledges to support efforts in 2025 will be accepted throughout the calendar year. Individual, company and foundation-to-foundation pledges are tax deductible and can be submitted by visiting the Foundation Pledge page on the NACS Foundation website or by e-mailing Kevin O’Connell at koconnell@convenience.org.