Kevin O’Connell Named Executive Director of NACS Foundation

Nov 12, 2024

ALEXANDRIA, Va.—Kevin O’Connell has been named the executive director of the NACS Foundation.

The NACS Foundation, founded by the National Association of Convenience Stores (NACS) in 1994, serves as a catalyst for the industry, where it can convene partners, marshal resources, organize efforts and spark initiatives that will increase the impact of the industry’s charitable efforts. Its program areas align with NACS members’ philanthropic priorities: serving first responders, fighting hunger, supporting healthy kids and keeping communities clean.

O’Connell most recently served as nonprofit strategic advisor to FYN Creative, the digital storytelling agency he founded in 2014 to produce video content, create campaigns, and provide trainings for universities and nonprofits. Prior to that, he founded and served as executive director of The Niche Movement, a global community reaching more than 5,000 people that helps college students and young professionals rethink the traditional career search and find a job they love. 

O’Connell also has 15 years of higher education experience, most recently as adjunct professor at George Washington University’s School of Business. He is an active volunteer in community groups including Food & Friends in Washington, DC. O’Connell earned a B.S. in marketing from Fairleigh Dickinson University and a M.A. in leadership and public administration from Centenary University.

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For 65 years, NACS has been recognized as the premiere association for convenience and fuel retailers. NACS has 1,000 retail member companies that cumulatively represent more than 400,000 stores in 50-plus countries, including 45,000 stores in the United States. The U.S. convenience store industry, with nearly 152,000 stores nationwide selling fuel, food and merchandise, conducts 160 million transactions daily and had sales of $818 billion in 2025. For more information, visit convenience.org. Follow NACS on LinkedIn, X, Facebook and Instagram.